Recruiters are constantly on the lookout for the ideal candidate for each position and your goal as a job seeker is to make sure you can be found if you are the perfect fit for that position.
Want recruiters to find you? If you’ve got a great reputation and are especially well-known in your field, you stand a slightly better chance of being “discovered.” If, however, you’re a more typical professional who no one outside of your immediate sphere of influence knows about, not so much. Anonymity is doom to professional advancement.
And there’s no better way to maintain your anonymity than to have no social media presence. But, not just any presence. After all, if 2020 taught us anything it is that a social media presence can be quite negative if we let it.
How do you build a social media presence that makes it easy for recruiters to find you? Keep reading to discover the lowdown on recruiters’ social media usage and how you can reverse engineer the process to improve your recruitment chances.
Where To Build Your Social Media Presence
The world’s largest professional social media juggernaut has slowed down in terms of recruitment, but it still leads at 72%, according to the Jobvite Recruiter Nation Report of 2020. LinkedIn shows why it’s still the gold standard as it clocks in at 67% in terms of candidates’ quality.
How candidates can use it: since most recruiters use LinkedIn, spend maximum time polishing your social media presence on LinkedIn by optimizing your profile and increasing your engagement and online networking on LinkedIn.
Seeing as LinkedIn utilizes digital technology, it offers other benefits over your traditional resume, such as the endorsement and recommendation features. You can get testimonials from former customers, employers, or well-known colleagues. Doing so will improve your credibility and help you build a positive social media presence.
Every week, LinkedIn makes a report on the number of search appearances you popped up in. On clicking it, you can view their job titles to confirm if your profile appears in relevant job searches. Delete terms that make your profile appear in wrong searches and add keywords and skills that would ensure you appear in desirable searches.
The real trick is finding out the hard skills recruiters search for in job descriptions and applicant tracking systems. For this, research job listings in your industry to find out what recruiters are looking for, and tailor not just your resume but your LinkedIn profile to match those job descriptions.
Location, complete educational profiles, measurable results, and the number of connections you have may also play a big part in how highly you rank on searches.
Oh, don’t forget to turn on the toggle that lets recruiters know you are open to work.
While it has its flaws, Facebook remains the most popular social media site and second most popular site for recruiters at 60%, according to Jobvite. However, candidates’ quality takes a massive nosedive at 34%, which a creative candidate can exploit to their advantage.
Recruiters: can run ads that target education, locality, interests, and job titles. After that, they can look at the engagement of shortlisted candidates. Alternatively, they can conduct background searches to find the right fit.
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Hardly the first name you would associate with jobs, but Instagram is the fastest growing social media platform for job recruitment as it grew from 18% in 2017 to 37% in 2020. This makes it an excellent platform to be part of your overall plan to build your social media presence.
Recruiters: will place relevant hashtags in their job listings, including location. Additionally, recruiters can search using hashtags and locations to narrow down the candidate search. Recruiters tend to use industry-specific hashtags such as:
For candidates: use searchable hashtags to find open jobs. Some popular hashtags include:
Analyze the job openings to get a clue on what employers are looking for. Make your Instagram page public and tailor your content in line with the recruiters’ wish list.
But, here’s a point that people often forget about social media: It’s a two-way street. Recruitment occurs through its use, but so does exposure to job opportunities. In other words, a bonus to making yourself seen online by being active is that by being active online you see more job opportunities.
Michelle Dumas is the founder and CEO of Distinctive Career Services, one of the internet's longest-standing and most respected professional resume writing firms. Michelle is a 6X certified and 7X award-winning resume writer and career consultant. To learn more about the services offered by Distinctive Career Services visit https://www.distinctiveweb.com