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If you are in the job market today, it is almost impossible to escape the concept of personal branding.

Simply put, in relation to your job search, personal branding refers to clarifying and communicating what makes you and your unique value proposition different and special in the workplace.

Taking control of your personal brand can help you to become hunted rather than being the hunter in a job search.

Still, personal branding remains widely misunderstood.

The tips and strategies in this blog will help you take control of your personal brand and leverage your personal brand for your career.

How-to Turn Your LinkedIn Profile Into a Multimedia Career Portfolio
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How-to Turn Your LinkedIn Profile Into a Multimedia Career Portfolio

How-to Turn Your LinkedIn Profile Into a Multimedia Career Portfolio

Once upon a time, conducting a job search was relatively straightforward: You'd ask friends and acquaintances if they knew of any openings, peruse the classified ads section of the local newspaper, and send resumes along with a good cover letter.

By Michelle Dumas|2022-11-16T18:17:35+00:00February 2nd, 2021|Job Search Advice, Job Search Networking, Online Job Searching, Personal Branding, Personal Marketing|

13 Tips for Choosing Your LinkedIn Profile Photo (and Why You Need One!)
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13 Tips for Choosing Your LinkedIn Profile Photo (and Why You Need One!)

13 Tips for Choosing Your LinkedIn Profile Photo (and Why You Need One!)

Your profile photo on LinkedIn is VERY important. Did you know that profiles with photos attract between 50-70% more inquiries than profiles without photos? "You never get a second chance to make a first impression". We've all heard

By Michelle Dumas|2022-10-15T00:27:29+00:00September 16th, 2020|Career Management, Job Search Networking, Online Job Searching, Personal Branding, Personal Marketing|

The Ultimate Guide to Personal Branding and Your Job Search
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The Ultimate Guide to Personal Branding and Your Job Search

The Ultimate Guide to Personal Branding and Your Job Search

Branding. Long a buzzword used to describe the marketing of products, services, and organizations, "branding" is now applicable to the individual as well, in what has become known as your "personal brand." "Your premium brand had

By Michelle Dumas|2022-10-15T12:58:04+00:00January 11th, 2020|Personal Branding, Personal Marketing|

The Ultimate List of Core Values and Personal Brand Attributes
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The Ultimate List of Core Values and Personal Brand Attributes

The Ultimate List of Core Values and Personal Brand Attributes

A successful personal brand is authentic. It reflects your unique personal attributes. Uncovering your personal brand requires self-evaluation to identify your passions, values, and aspects of your personality. Review the following list of more than 325 core values and

By Michelle Dumas|2022-10-15T12:59:29+00:00May 24th, 2019|Personal Branding, Personal Marketing|

Easy Steps to Get Started Using Twitter to Find A New Job
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Easy Steps to Get Started Using Twitter to Find A New Job

Easy Steps to Get Started Using Twitter to Find A New Job

Do you Tweet? If not, maybe you should, especially if you are trying to find a new job. Perhaps it would be misleading to say that as a job searcher you MUST be on Twitter, LinkedIn, Facebook,

By Michelle Dumas|2022-10-14T19:10:48+00:00February 6th, 2014|Online Job Searching, Personal Branding, Personal Marketing|

Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search
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Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search

Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search

Small business owners find Google search a fast free tool to check their job candidates. Most large businesses now require a search for the same reasons. Moreover, the Google search links to your Facebook, Twitter, and LinkedIn profiles (and

By Michelle Dumas|2022-10-14T20:07:44+00:00December 6th, 2013|Career Management, Online Job Searching, Personal Branding, Personal Marketing|

Spring Cleaning for Social Media: A Step-by-Step Guide for Job Hunters to Clean Up Your Online Reputations
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Spring Cleaning for Social Media: A Step-by-Step Guide for Job Hunters to Clean Up Your Online Reputations

Spring Cleaning for Social Media: A Step-by-Step Guide for Job Hunters to Clean Up Your Online Reputations

Springtime is often associated with new beginnings. Trees blossom, flowers bloom, love is in the air and so on. Even our home, garage and office space get a bit of a makeover as many of us engage (with varying

By Michelle Dumas|2022-11-16T18:54:12+00:00April 18th, 2013|Personal Branding|

The Internet is Not Like Vegas: Online Reputation Management Tips For Job Hunters
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The Internet is Not Like Vegas: Online Reputation Management Tips For Job Hunters

The Internet is Not Like Vegas: Online Reputation Management Tips For Job Hunters

While it may or may not be true that "what happens in Vegas, stays in Vegas", there is no question that what happens on the Internet stays on the Internet...As in forever, readily available to anyone with even a

By Michelle Dumas|2022-10-15T00:43:23+00:00November 29th, 2012|Career Management, Online Job Searching, Personal Branding, Personal Marketing|

3 Key Ways That Blogging Can Be Good For Your Career
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3 Key Ways That Blogging Can Be Good For Your Career

3 Key Ways That Blogging Can Be Good For Your Career

Can blogging be good for your career? It is a question that you may never have considered before. But, think about it. What better way to improve and grow your personal brand and professional credibility and online presence than

By Michelle Dumas|2022-10-15T00:49:29+00:00November 21st, 2012|Career Management, Job Search Advice, Online Job Searching, Personal Branding, Personal Marketing|

Tips to Advance Your Career by Optimizing Your Online Presence
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Tips to Advance Your Career by Optimizing Your Online Presence

Tips to Advance Your Career by Optimizing Your Online Presence

Networking used to mean lots of face-to-face time meeting people at workshops and conventions, making calls, handing out business cards, and asking friends for introductions. While this is still true, the social network has added many new ways to