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Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

5-Step Elevator Pitch Template & Examples for Job Hunters

The elevator pitch aka elevator speech. You are probably familiar with the term. It is most commonly used to describe the concise 30-second speech that business owners and executives,

How To Access The Hidden Job Market: Action Steps You Can Take Now That Really Work!

    The most recent reports show the rate of new hires barely surpasses the rate of job separations. There was a 3.3% increase in new hires offset by 3.2% in employee

Tips to Advance Your Career by Optimizing Your Online Presence

Networking used to mean lots of face-to-face time meeting people at workshops and conventions, making calls, handing out business cards, and asking friends for introductions. While this is still

Find Hidden Job Opportunities! Tips To Work Your List of Targeted Employers

Are you currently engaged in a job search?  Although it can be fun, it probably isn't because, quite frankly, it's work, work that's often stressful to boot!  And usually

By |2021-04-01T18:56:00+00:00March 25th, 2020|Career Management, Job Search Advice, Personal Marketing|

Job Hunting Truths: Lessons Learned From The Trenches

We all know people who are frustrated in their job search because they've sent out hundreds of resumes, without getting one acknowledgment, let alone an interview. In fact, you

Tips For Writing a Resume When You Have a Less-Than-Perfect Background

Do you have a completely unblemished work history? Was writing your resume a breeze because you are perfectly qualified with a model career and educational background? Or, do you

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