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Personal Marketing

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Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

Are You Thinking Too Small When It Comes to Your Career Dreams?

Think small and you'll get small things. Think big and you'll have big successes, big experiences, and big achievements. You may read that and wonder why you haven't realized your career dreams. After all, you've been thinking big and

By |2022-09-21T21:32:41+00:00September 21st, 2022|Career Management, Personal Marketing|

How To Find, Pursue & Win Freelance Work Opportunities

As of 2021, there were approximately 58 million freelancers in the U.S., comprising more than 1/3 of the U.S. workforce, and another 10 million professionals are considering entering what has become known as the gig economy. While this

21 Inspirational Quotes to Help You Stay Motivated During a Tough Job Search

Even when unemployment is low and it is a job hunters’ market, some job searches are more challenging than others. You don’t want to just take any job. You want to find the right job. And sometimes it can

How To Write a Career Change Resume: 6 Expert Tips & Examples

If you are thinking about making a career change to a new profession, one of the most challenging things you will need to do is write a career change resume. Without a doubt, even for professional resume writers, career

By |2022-08-18T19:41:19+00:00May 18th, 2022|Personal Marketing, Resume Writing Tips|

20 Power Words to Help You Live Your Best Life & Achieve Professional Success

You’ve heard of using power verbs on your resume. But what about using power words in your daily life to achieve professional success? Words hold far greater power than most people imagine. Words express meaning and describe experiences. Words come

By |2022-01-23T22:05:37+00:00January 9th, 2022|Career Management, Personal Marketing|

8 Must-Know Differences Between Your Resume, Bio & LinkedIn Profile

Most professionals understand the need for a professional resume. Where things get confusing is when you bring up the need for a professional bio and a LinkedIn profile. While most professionals recognize that a LinkedIn profile and bio could

By |2021-11-26T22:04:51+00:00January 3rd, 2022|Job Search Advice, Personal Marketing, Resume Writing Tips|

101 Fast-Action Things You Can Do Today to Advance Your Career

Time. It is a finite resource that most of us wish there were more of. Even if your deepest wish is to advance your career, for most of us, it never feels like we have enough hours in the

By |2021-11-18T04:47:53+00:00December 26th, 2021|Career Management, Job Search Advice, Personal Marketing|

Master the Art of Career Storytelling & Command a Powerful Job Search Edge

Career storytelling can be essential to the success of your job search. Once upon a time… No! Not that kind of storytelling. In the context of a job search, the stories of professional success that you share—in your resume,

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