Project Description

LEARN A BETTER TECHNIQUE TO FOCUS YOUR RESUME THAN A RESUME OBJECTIVE

Sales and Marketing Executive Resume Page 1Sales and Marketing Executive Resume Page 2GM Example Resume Page 2Sales and Marketing Executive Resume Page 1GM Example Resume Page 3

Project Brief for Resume Objective Examples

Immediately upon picking up your resume, the reader should be clear about the focus. The strategy of writing a “broad” or “general” resume will almost always fail. In the past, writing a resume objective statement was common. But resume objectives are almost never used on resumes in the modern day and you probably should not include one on your resume.

Instead of a resume objective statement, focus your resume with a qualification ssummary section led by a headline that states your focus. This helps your reader immediately understand what jobs you are targeting, but it does so in a way that is focused on the employers’ needs rather than your own.

Don’t be afraid to be specific. There should be absolutely no ambiguity in regards to your focus. It isn’t enough to simply toss out all your qualifications and hope that one will “stick”. Readers tend to be lazy and give your resume only a few seconds at most before making the decision to screen it out or screen it in (for more thorough review). In those few seconds, they need to come away with a clear understanding of your focus (level and type of position you are seeking) and how you would fit and add value within their organization.

The focus should be crystal clear from a no more than a glance and every word and element in the body of the resume should support this emphasis.

These two example resumes illustrate this point. These are two different resumes written for the same person. Instead of a resume objective, these resumes start with a headline and summary section, and the focus is clear. One of the resume is to target sales management positions and the other is to target general management positions. Creating two resumes like this is a strategy you can use if you are having trouble narrowing down your career focus.

If you review these resume examples carefully, you will see how the focus of each was subtly shifted to emphasize the most important qualifications for each objective. The sales executive resume showcases revenue growth, profit growth, customer base growth, and similar metrics.

On the other hand, while the overall data is the same, the general manager resume focuses more on leadership skills and core management skills, and the accomplishments that prove them both.

This shift of focus was accomplished without a resume objective statement on either.

To get professional writing help and ensure your resume meets modern best practices, we encourage you to book a free consultation with us. We will meet with you by phone, discuss your needs, explain our resume writing services, and answer your questions.

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