Appearance counts, as you can see from this telecommunications sales resume. Once your resume makes it through an ATS (applicant tracking system) you will still need to appeal to a human reader before you get the interview.
Much of the information you find on the internet about preparing your resume to be compatible with ATS systems is terribly out of date and refers back to the days when printed, paper resumes were manually scanned, read through OCR (optical character recognition) and entered into a keyword-searchable database.
Flash forward to the future: your resume will STILL be entered into a database, but now it is done with an electronic file and the old “rules” no longer apply. It is very possible to create a truly eye-appealing resume that includes advanced formatting and design, while still ensuring it is mostly ATS compatible.
But remember that an ATS will not recognize any graphics in your resume. In fact, it will skip over graphics. But in most cases, graphics will not halt the process. It just skips it and moves on to the next text.
The graphics in this telecom sales resume include the snapshot box on page one and the chart on page two. When run through an ATS these will be skipped, but all the rest of the text will be read. The shading doesn’t matter. The color doesn’t matter (even the white text will be “scanned” into the ATS). The style choice you have made (e.g., bolding or italicizing text) don’t matter.
The rules are simply different than they were ten years ago. Things change. Working with a professional resume writer who takes the time to pursue continuing education will help you make the optimal first impression with your resume while aligning with current “rules.”