This example sales and marketing resume written for an executive client who wanted to focus on the logistics services outsourcing industry immediately communicates that focus with the headline. But what if the executive job seeker wanted to pursue a sales and marketing management position in a different industry? How would you handle that?
Imagine if that second headline promoting the industry was removed and the industry buzz words/keywords in the resume were changed to more industry-neutral terms. It would be the same resume and 95% of the same content, and yet the entire focus would be different. It would still be a sales and marketing resume, but it would open the door to explore other industries.
It is important to think carefully about your focus and then write your sales resume so that someone who doesn’t know you could pick your resume up and immediately understand what you are targeting.
The short one-line accomplishment statements and shaded boxes call attention to this sales and marketing professional’s proven ability to add value and produce results. Numbers are used liberally in the resume to add credibility and call attention to the potential ROI this candidate will produce for the next employer. Note that the description of each position is carefully crafted to tell a story of the challenge, actions, and results for each company. This is called the CAR approach to resume writing.
Accomplishment bullets were intentionally and carefully written to be just one line each. This kept them easy and quick to read and the bolding helps them stand out even more.
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