Personal Marketing

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Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

What To Say In a Job Interview When You’ve Been Fired

Okay, so you've been fired.  It happens, even to interesting and successful people.  Perhaps you saw it coming.  Perhaps you didn't (which is a topic for another time).  Either way, the effect a termination has on your life usually ranges

Easy Steps to Get Started Using Twitter to Find A New Job

      Do you Tweet? If not, maybe you should, especially if you are trying to find a new job. Perhaps it would be misleading to say that as a job searcher you MUST be on Twitter, LinkedIn, Facebook,

By |2022-10-14T19:10:48+00:00February 6th, 2014|Online Job Searching, Personal Branding, Personal Marketing|

Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search

  Small business owners find Google search a fast free tool to check their job candidates. Most large businesses now require a search for the same reasons. Moreover, the Google search links to your Facebook, Twitter, and LinkedIn profiles (and

Reasons Why Your Job Search Isn’t Working and How To Fix It

Unless you’ve had jobs simply fall into your lap, you know that engaging in a job search is usually time-consuming and, the longer it takes, often stressful as well. Success is easily measured; initially by the number of interviews

By |2023-01-21T23:39:47+00:00November 7th, 2013|Job Search Advice, Personal Marketing|

5 Tips to Really Stand Out in Your Job Search and Get Hired Quickly

With your excellent skills, detailed knowledge, and vast experience, you may think that your job search will be smooth sailing, even in the current economic times. But don’t be too complacent. Given the numbers of people who are out

By |2022-11-16T18:54:13+00:00September 11th, 2013|Career Management, Job Search Advice, Personal Marketing|

Submitting a Resume Is Not Enough: Follow Up!

Now what? You've had Distinctive Career Services develop an amazing, attention-getting resume for you. You've applied for some jobs that are ideal. In fact, you are really, really anxious to hear back because they are more than ideal. And

By |2022-10-15T12:46:58+00:00August 30th, 2013|Job Search Advice, Personal Marketing, Resume Writing Tips|

How To Access The Hidden Job Market: Action Steps You Can Take Now That Really Work!

    The most recent reports show the rate of new hires barely surpasses the rate of job separations. There was a 3.3% increase in new hires offset by 3.2% in employee turnover. So, while there are job openings out there, the

6 Tips to Make Conducting a Remote Job Search Fast & Easy

How to conduct an effective remote job search is a question that has vexed many working professionals who desire relocation to another location. Once upon a time, a job search was governed by the same rule that applied to

How To Use Stories To Turn Your Job Interview Into a Job Offer

How can stories help you turn an interview into a job offer? It is simpler than you think, and the effect is powerful. "A long time ago, in a galaxy far, far away....". A simple phrase, familiar to moviegoers

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