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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

The Ultimate Guide to Personal Branding and Your Job Search

    Branding.  Long a buzzword used to describe the marketing of products, services, and organizations, "branding" is now applicable to the individual as well, in what has become known as your "personal brand." "Your premium brand had better be delivering something special,

2022-10-15T12:58:04+00:00January 11th, 2020|Personal Branding, Personal Marketing|

9 Keys to Lifelong Job Search and Career Success

No matter what the job market is like...no matter how high or low unemployment is...there are always people who struggle to find a rewarding job while others have remarkable success, conducting fast, effective job searches that result in long-term career success. These former job

The Ultimate List of Core Values and Personal Brand Attributes

A successful personal brand is authentic. It reflects your unique personal attributes. Uncovering your personal brand requires self-evaluation to identify your passions, values, and aspects of your personality. Review the following list of more than 325 core values and personality traits. Narrow the list

2022-10-15T12:59:29+00:00May 24th, 2019|Personal Branding, Personal Marketing|

The Definitive Guide to Giving and Getting LinkedIn Recommendations

With all the changes to LinkedIn, one thing that never goes out of style is having people say nice things about you on your LinkedIn profile — even if LinkedIn puts different emphasis on the role of LinkedIn Recommendations in the profile. For recruiters

How To Land Your Dream Job: Take Proactive Control

You're having that dream again. You know, the one where you forgot about your dream job interview and you're not prepared in the slightest. You've shown up wearing faded pajamas and fuzzy slippers, and to your horror, your resume is written in purple crayon.

Shhhhh! How To Conduct A Secret Job Search

People change jobs often throughout life. And currently employed people always worry about how to conduct a secret job search. The average person born in the latter years of the baby boom (1957-1964) has held 11.7 jobs from age 18 to age 48, according

Six Simple Summer Networking Tactics That Will Help You Get Hired Quickly

    "Summertime, and the living is easy...".  Sure, if you're settled in a job and perhaps even getting ready to go on vacation.  If so, a person could be forgiven for believing that the living is indeed easy.  If, on the other hand, you are

What To Say In a Job Interview When You’ve Been Fired

Okay, so you've been fired.  It happens, even to interesting and successful people.  Perhaps you saw it coming.  Perhaps you didn't (which is a topic for another time).  Either way, the effect a termination has on your life usually ranges from unpleasant to downright devastating.

Easy Steps to Get Started Using Twitter to Find A New Job

      Do you Tweet? If not, maybe you should, especially if you are trying to find a new job. Perhaps it would be misleading to say that as a job searcher you MUST be on Twitter, LinkedIn, Facebook, or other social and business

Straight Talk About Changing Careers

The career path you choose is one of the most important decisions you make in life. After all, most of your waking hours each year are spent at work! For most of us, that equates to 1/3 of all our time working, averaging out

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