Personal Marketing

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Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

Find Hidden Job Opportunities! Tips To Work Your List of Targeted Employers

Are you currently engaged in a job search?  Although it can be fun, it probably isn't because, quite frankly, it's work, work that's often stressful to boot!  And usually a lot of work.  Which, if you're working while looking

By |2022-10-15T04:41:44+00:00March 25th, 2020|Career Management, Job Search Advice, Personal Marketing|

The Ultimate Guide to Personal Branding and Your Job Search

    Branding.  Long a buzzword used to describe the marketing of products, services, and organizations, "branding" is now applicable to the individual as well, in what has become known as your "personal brand." "Your premium brand had

By |2022-10-15T12:58:04+00:00January 11th, 2020|Personal Branding, Personal Marketing|

9 Keys to Lifelong Job Search and Career Success

No matter what the job market is like...no matter how high or low unemployment is...there are always people who struggle to find a rewarding job while others have remarkable success, conducting fast, effective job searches that result in long-term

By |2022-10-15T04:39:32+00:00December 21st, 2019|Career Management, Job Search Advice, Personal Marketing|

The Ultimate List of Core Values and Personal Brand Attributes

A successful personal brand is authentic. It reflects your unique personal attributes. Uncovering your personal brand requires self-evaluation to identify your passions, values, and aspects of your personality. Review the following list of more than 325 core values and

By |2022-10-15T12:59:29+00:00May 24th, 2019|Personal Branding, Personal Marketing|

The Definitive Guide to Giving and Getting LinkedIn Recommendations

With all the changes to LinkedIn, one thing that never goes out of style is having people say nice things about you on your LinkedIn profile — even if LinkedIn puts different emphasis on the role of LinkedIn Recommendations

How To Land Your Dream Job: Take Proactive Control

You're having that dream again. You know, the one where you forgot about your dream job interview and you're not prepared in the slightest. You've shown up wearing faded pajamas and fuzzy slippers, and to your horror, your resume

By |2022-10-15T00:57:51+00:00April 20th, 2017|Career Management, Job Search Advice, Personal Marketing|

Six Simple Summer Networking Tactics That Will Help You Get Hired Quickly

    "Summertime, and the living is easy...".  Sure, if you're settled in a job and perhaps even getting ready to go on vacation.  If so, a person could be forgiven for believing that the living is indeed easy.  If, on

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