2) Greeting. Use “Dear,” “Hello,” “Good morning,” “Good afternoon,” and so on. If it’s someone you’ve never met, avoid using “Hi” until you know them. It is often a good idea to use the highest level of formality for a person’s name with Mr. or Ms. unless they instruct you to do otherwise. Always send the email to a specific person. If you don’t know the person’s name, make an effort to learn it. If you still can’t find their name, “Dear Hiring Manager:” is acceptable.