Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

13 Tips for Choosing Your LinkedIn Profile Photo (and Why You Need One!)

Your profile photo on LinkedIn is VERY important. Did you know that profiles with photos attract between 50-70% more inquiries than profiles without photos? "You never get a

The Definitive Guide to Giving and Getting LinkedIn Recommendations

With all the changes to LinkedIn, one thing that never goes out of style is having people say nice things about you on your LinkedIn profile — even if

12 Questions to Help You Identify Your Calling & Find the Career of Your Dreams

How to find the career of your dreams? It is a question that many people struggle with. Weather forecasters can't reliably predict the weather three days from now. How

By |2021-03-31T23:57:12+00:00November 3rd, 2010|Career Management, Personal Marketing|

7 Job Search Networking Mistakes You Don’t Know You Are Making

If you are a shy person or an introvert, you might look forward to job search networking just about as much as you look forward to going to the

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