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Personal career marketing: This isn’t a phrase that is familiar to most people. Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

Is It Time to Step Outside Your Career Comfort Zone?
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Is It Time to Step Outside Your Career Comfort Zone?

Is It Time to Step Outside Your Career Comfort Zone?

One of the hardest things to do in life is to leave your comfort zone. But, if you want to live the life you dream about, it is inevitable that you will eventually be forced to step into the

By Michelle Dumas|2022-10-15T04:43:40+00:00November 21st, 2021|Career Management, Job Search Advice, Personal Marketing|

How To Write a Professional Bio (With Templates & Examples)
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How To Write a Professional Bio (With Templates & Examples)

How To Write a Professional Bio (With Templates & Examples)

So, you’ve been asked for your biography. As a professional, you almost surely recognize the need for a resume, and maybe you even have an up-to-date resume ready to be used with very little notice (if you don’t, you

By Michelle Dumas|2022-10-15T04:43:59+00:00November 11th, 2021|Career Management, Personal Marketing, Resume Writing Tips|

How To Achieve Your Job Change Goals By Managing Your Career Like A Business
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How To Achieve Your Job Change Goals By Managing Your Career Like A Business

How To Achieve Your Job Change Goals By Managing Your Career Like A Business

You’ve done the work. Over the past 12 months you have searched your soul, done your research, and carefully planned out the job change you’ve been dreaming about. This job change will have a profound impact on your life.

By Michelle Dumas|2022-11-16T18:16:52+00:00November 2nd, 2021|Career Management, Job Search Advice, Personal Marketing|

Connecting with Venture Capital & Private Equity Investors
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Connecting with Venture Capital & Private Equity Investors

Connecting with Venture Capital & Private Equity Investors

If you are an executive in the job market, you are probably aware of how important it can be to tap into your network to learn about and pursue unadvertised executive opportunities. Survey after survey finds the same: between

By Michelle Dumas|2022-10-15T04:43:55+00:00September 6th, 2021|Career Management, Job Search Advice, Job Search Networking, Personal Marketing|

Is a Recruiter Distribution of My Resume Right for My Job Search?
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Is a Recruiter Distribution of My Resume Right for My Job Search?

Is a Recruiter Distribution of My Resume Right for My Job Search?

This is a common question at Distinctive Career Services. But even though introducing yourself and networking with recruiters is a good investment for almost every job hunter, providing reassurance that a recruiter distribution will reap immediate results is far

By Michelle Dumas|2022-10-15T00:57:43+00:00August 10th, 2021|Job Search Advice, Job Search Networking, Online Job Searching, Personal Marketing|

How To Communicate More Confidently in Job Interviews
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How To Communicate More Confidently in Job Interviews

How To Communicate More Confidently in Job Interviews

Did you know that your voice and how you speak says a lot about your self-confidence? Becoming confident in the way you communicate can help you to reach your career and job search goals while boosting your self-esteem. Communicating

By Michelle Dumas|2022-10-15T04:43:39+00:00August 5th, 2021|Career Management, Job Search Advice, Job Search Interviewing, Personal Marketing|

What Every Job Seeker Needs to Know About Body Language
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What Every Job Seeker Needs to Know About Body Language

What Every Job Seeker Needs to Know About Body Language

Body language and facial expressions are essential sources of communication. If you are a job seeker, you are probably thinking “What?! It is bad enough that I need to worry about creating a resume, worry about building my network,

By Michelle Dumas|2022-10-15T04:43:43+00:00July 26th, 2021|Career Management, Job Search Advice, Job Search Interviewing, Job Search Networking, Personal Marketing|

10 Self-Confidence Boosting Tips When Your Job Search Is Getting You Down
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10 Self-Confidence Boosting Tips When Your Job Search Is Getting You Down

10 Self-Confidence Boosting Tips When Your Job Search Is Getting You Down

Let's face it. Job searching isn't fun. In fact, it can be downright stressful. And if your search is taking longer than you expected it to take, and you find yourself having to cope with what feels like personal rejection each time you fail to make

By Michelle Dumas|2022-11-13T19:41:37+00:00July 20th, 2021|Career Management, Job Search Advice, Personal Marketing|

Do’s and Don’ts for Using Facebook When Job Searching
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Do’s and Don’ts for Using Facebook When Job Searching

Do’s and Don’ts for Using Facebook When Job Searching

Facebook has always been a great place to connect with friends and loved ones. Now, thanks to its job board feature, using Facebook when job searching is a reality and it could get you your next job. Considering most

By Michelle Dumas|2022-10-15T04:43:14+00:00March 1st, 2021|Career Management, Job Search Advice, Job Search Networking, Personal Marketing|

5 Expert Tips for Professional Networking on LinkedIn
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5 Expert Tips for Professional Networking on LinkedIn

5 Expert Tips for Professional Networking on LinkedIn

Professional networking online has its unique set of challenges. Generally, it's relatively harder to build personal connections when you don’t have the advantage of face to face meetings. However, LinkedIn offers some golden opportunities to help you create a