Purpose: Sales Manager Resume for a Former Business Owner
Tammy Lawson was on track for a very successful sales management career when she decided to leave the world of traditional employment to purchase and manage a franchise organization that was in distress and required turnaround. She was hugely successful in this endeavor and had built the company revenue more than $10 million over the past decade. She had just sold the company a few months prior when she came to me for a sales manager resume.
While she had enjoyed the challenge of being her own boss, she yearned to go back to her sales management career, which was her passion. However, she wasn’t sure how to present this in a sales manager resume, as her most recent experience made her appear overqualified and drew attention away from her more relevant sales management experience. Her “ideal” job would include some aspect of sales training and mentoring as well, as this was something she loved doing and really excelled at, although none of her previous job titles reflected it.
More Tips for Creating Your Sales Manager Resume
The solution for this client was a sales manager resume that was written very strategically to focus on her most relevant sales qualifications and to deemphasize the fact that she had been the owner and top executive of the franchise company. While we were meticulously honest in our description of her most recent experience, we were quite selective about what we included and which aspects of her achievements we chose to focus on in order to emphasize the aspects most likely to be relevant in her next position. A variety of graphics, charts, and graphs called attention to her most impressive accomplishments and areas of qualification. Tammy’s training-related accomplishments are sprinkled throughout her new powerful sales manager resume.
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