WHAT SETS YOU APART? YOUR SALES EXECUTIVE RESUME NEEDS TO TELL THAT STORY
Sales Executive Resume Project Brief
To be truly effective and stand out in a sea of resumes, your sales executive resume should be infused with your personality and promote your personal brand. This global technology sales executive had a strong brand. He was the “builder of multimillion-dollar sales organizations from nothing.” This is his promise of value to his next employer and it is one that is likely to be quite compelling. But how does he do this? The answer differentiates him and sets him apart from his competiton even further: he “Understands and hears the customer FIRST…BEFORE ever advising on solutions.” These two critical differentiators are showcased front and center on his resume. How effective is your resume at promoting your personal brand and promise of value?
But remember, simply making a statement of your personal brand on your sales executive resume is not effective unless it is supported by examples that “prove” it. The remainder of this resume tells the story of this technical sales executive, and how in every role he has done exactly what he has said he can do: grow and scale startup sales organizations, generating 8-figure revenue streams.
Including numbers to back your results is powerful no matter what profession you are in, but it is especially powerful in a sales executive resume. Be specific and quantify your results whenever possible.
For example, we know this sales executive grew a sales pipeline from $0 to $15 million in 2 years, we know that he delivered a 170% increase in the number of deals closed, and that he skyrocketed sales from $8 million to $15 million in just 2 years. Imagine, if instead of these numbers, we just wrote that he “built a sales pipeline, closed more deals, and generated more sales revenue”? Of course, the first set of quantified results are far more credible, persuasive, and effective than the generalized statements. This is the detail you shoudl strive for in your own sales executive resume.