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I originally published this post on our first blog nearly five years ago– July 28, 2005. At the time, we had just found out that a number of career marketing documents created by Distinctive Documents were to be featured in a new book tentatively titled “Beyond the Resume: Executive Job Search for $100,000 to $1 Million-Plus Jobs.”
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For reasons that I never learned, the first part of the working title was dropped before the book was published. But, if you ask me, “Beyond the Resume” was a great phrase!
The “traditional” resume and cover letter still play a primary role in the job search and we do not expect that to change in the near future. But, in recent years there has been a real evolution in thought and creativity regarding content, length, and formats of resumes. Accelerated by an increasingly competitive job market, a variety of new career marketing documents have emerged and are gaining in use and popularity.
Here are just a few of them:
A shorter, more concise, one-page version of your complete resume that is useful in networking situations when you don’t want to hand out your full resume. Your networking resume is created to succinctly convey the key facts, major highlights, and your value proposition in an attractive format. You may want to hand several of these to your contacts, to use when reaching out on your behalf to their own networking contacts.
Quickly gaining in popularity, your career portfolio on the web becomes a central, 24-hour “advertisement” of your professional credentials. Audio, video, photos, graphics, and interactive content (such as blogs) enhance your web portfolio. Going far beyond the resume, your web portfolio can include any content you wish to support and illustrate your personal branding and value proposition. Traditional resumes and other career marketing documents can be linked for download directly from your web portfolio.
Usually a one-page document submitted as an addendum to your resume. A specialty profile can be used to showcase your specific area of expertise. Leadership Profiles and Technology Profiles are particularly common, but specialty profiles can be created for individuals with expertise in any area. Profiles might include such items as lists of training or presentations, case studies, lists of clients or projects, technology summaries, or even brief case studies.
Typically, a one-page narrative summary marketing your key qualifications and career achievements. Biographical sketches are often included in business plan submissions or when seeking Board appointments or speaking engagements. You may be asked for a biography by a hiring company, to use in their marketing materials or on their website.
Going beyond a simple listing of references, your references sheet becomes a key “selling” piece in your overall career marketing strategy. Again, it is usually a one-page document that includes a summary of your relationship with each reference and your traits and qualifications that the individual reference will speak about.
A great way to include more in-depth information about key accomplishments than is practical in the resume. These documents are rarely longer than two pages and should include a few expanded accomplishment stories written in the Challenge-Actions-Results format.
At Distinctive Documents we have been preparing all of these career marketing documents for our clients on an individual basis for years. If you would like to learn more about any of these career marketing documents or would like us to assist you in creating them, just give us a call (800-644-9694) or fill out a quote request form. We’ll be happy to answer your questions!