personal brand

Small and large businesses alike find that searching Google is a fast and free tool to check their job candidates. Did you know that in surveys, more than 70% of employers have stated that they have ruled out a job candidate because of something negative they found online? It is important for you to view

"Your premium brand had better be delivering something special, or it's not going to get the business". ~Warren Buffett There's a line in an old song that goes "The old grey mare, she ain't what she used to be".  Replace "old grey mare" with "search for a  job", and you've got a  catchy little phrase

The marketing of products and services is all about building brand identification.  So, too, is personal marketing, whether you're looking for a job or otherwise advancing your professional career.  Gone are the days when you could rely on just your resume and some good old-fashioned references to get you where you wanted to go.  Today, building

There aren't many among us who don't know about LinkedIn and use it to maintain an online presence for our professional persona and job searching.  With over 150 million users, LinkedIn remains, according to Entrepreneur, "the most powerful business intelligence knowledge base on the Internet."  Gaining maximum benefit from LinkedIn, however, requires more than simply

// // The elevator pitch. You are probably familiar with the term. It is most commonly used to describe the concise 60-second speech that business owners and executives, as well as salespeople, use to describe their business, product, or service to others. More importantly, it is a speech that is delivered in a compelling way