// // Some time ago, while at a political event, I had several opportunities to be interviewed by newspaper reporters. While I contributed to their stories, I did so anonymously. Why? Simple. I conduct business on the web and am acutely aware of the importance of managing and controlling my online identity. While I absolutely
online social networking
// // Though 50% of my current sales are generated from referrals (generally, from past clients) and repeat clients, one of my primary business goals always involves increasing the percentage of new business generated through word-of-mouth sources. I've read and studied a number of books on this subject and on developing a referral marketing strategy.
// // There is a fascinating article on CareerJournal.com. The article is referencing a study done by CareerXroads that indicates the increasing importance of social networking in the job search. According to the study, at large companies, employee referrals led to 1/3 of all new hires - 32% as opposed to just 21% in 2001.