You check the newspaper or online listings, see a position that could be great for you, and you apply to it – never to hear from that organization. Does this scenario sound familiar? With fewer jobs in the marketplace, competition is extremely fierce. But if this single, traditional method of finding new employment isn’t working
// // Though 50% of my current sales are generated from referrals (generally, from past clients) and repeat clients, one of my primary business goals always involves increasing the percentage of new business generated through word-of-mouth sources. I've read and studied a number of books on this subject and on developing a referral marketing strategy.