Once upon a time, you could reasonably expect to find decent job opportunities by searching through the classified ads of your city's daily newspaper (yes, people did that). Today, not so much. Competition for jobs is fierce and access to information about specific employment opportunities is available to virtually anyone at any time via desktop, laptop, smartphone.
Crucial to a successful job search campaign is knowing how to research potential employers. The more you know about a company, their business objectives and goals, the better able you will be to communicate your value to them. You may wish to convey your understanding of their needs in a tailored resume and cover letter