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Sample Sales Manager & General Manager Resumes

Sample sales manager resume and general manager resume written for an executive who wanted the flexibility to apply for multiple positions

This sales manager resume and the general manager resume that follows it are samples illustrate a strategy you can use if you are having trouble narrowing down your career focus.

Immediately upon picking up your resume, the recipient should be clear about the focus. The strategy of writing a “broad” or “general” resume will almost always fail. Don’t be afraid to be specific. There should be absolutely no ambiguity in regards to your focus. It isn’t enough to simply toss out all your qualifications and hope that one will “stick”. Readers tend to be lazy and give your resume only a few seconds at most before making the decision to screen it out or screen it in (for more thorough review). In those few seconds, they need to come away with a clear understanding of your focus (level and type of position you are seeking) and how you would fit and add value within their organization. The focus should be crystal clear from a no more than a glance and every word and element in the body of the resume should support this emphasis.

Resume used to apply for senior sales manager positions:

Click here to view the sample resume below as a full-size PDF

Sales Manager Resume Sample Page 1

Sales Manager Resume Sample Page 2

Same person as above; used to apply for COO and GM positions:

Click here to view the sample resume below as a full-size PDF

General Manager Resume Sample Page 1

General Manager Resume Sample Page 2

General Manager Resume Sample Page 3

Sales Manager Resume & General Manager Resume: A Lesson In Focus

If you review the above examples carefully, you will see how the focus of each was subtly shifted to emphasize the most important qualifications for each objective. The sales manager resume showcases revenue growth, profit growth, customer base growth, and similar metrics.

On the other hand, while the overall data is the same, the general manager resume focuses more on leadership skills and core management skills, and the accomplishments that prove them both.

These sample multiple objectives resumes are just an example to show the quality and style of our professional resume writing services. Every document we write is different and the resume that we write for you will be customized and personalized to your needs and to the market you are targeting. Distinctive Documents provides our clients a full range of professional writing services to meet all job search needs. If you are a past client (we’ve already written your resume), you can place an order to have your resume updated by clicking here. If you are a new client and would like more information about our professional resume writing services, click here.

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I wanted to get back with you and let you know that on Friday, I accepted a job for which I am very excited. I will start December 2, 2002 as the Vice President, Sales and Marketing for a company called XXXXXXX. They provide full service packages for XXXXXXXXX. I will also be the business unit manager for a new business they will launch in the coming months. Their services are based on providing the very best and comprehensive service at very competitive prices. It is a great opportunity to leverage my last 10 years in college and university relations and youth marketing. It is also located right here in XXXXX, about four miles from my house! There will be some international travel (very exciting) but there won't be the heavy domestic travel that I've had for the last 7+ years. And so I am now embarking on my first extended vacation since college. This feels like such a luxury. I want to sincerely thank you for all of your help through this process. The resume that you created was absolutely critical in my landing this position. I had more than a half a dozen interviews within weeks of circulating my resume, was a finalist for three positions and was offered two positions. The one that I accepted is without a doubt the best fit. I am truly thankful and feel very blessed to have had my search turn out this way. I hope all is well with you and I will continue to recommend your services very highly.

S.K., Arizona

Lisa produced a great product that is better than what I expected. I found that going through the worksheet was helpful in bringing new things to mind - things that weren't originally on the resume I produced - that translated to my final resume. I found your method very effective. By setting parameters for review & deadlines eliminated the normal mundane 'back-and-forth' that is all too often present in projects nowadays. I did recommend DCS to two of my colleagues & also to my sister.

J.C., California

Michelle, I sent the new resume to my references and some friends who have been supporting my search. And the reactions so far is: wonderful, impressive, wow, wonderful, very professional, here comes 10 superjobs! I thought you would appreciate hearing these reactions to your work!! Thank you!

C.C., New York

I've been so busy with my job hunt, I haven't been able to write you! I've gotten responses from many recruiters and most of them mention how great my resume is. Eli Lilly is supposedly very interested in me right now, but I haven't heard from them. I had a rep recommend me for a position with them. Otherwise, I'm interviewing with a biotech company for a great sales position and I'm going through the process with Abbott, Merck and AstraZeneca. I actually received the call out of the blue from a district manager with AstraZeneca last night. He was looking over my resume because he just had a position open up in his territory and he wanted to talk with me. We connected this afternoon and he invited me to interview with them on Friday! ... I've had a lot of people ask me about my resume and I belong to many bulletin boards and discussion groups for pharmaceutical sales wanna-be's. Many people ask for resume advice and tips. I always point them your way! I'm so glad I picked you. I just can't say enough about what a wonderful job you did on both my resume and cover letter. My husband is definitely going to ask you to do his resume once I get a position. I hope some of these other people take my advice as well, it will make their job search so much easier!! Thanks again, really. I'll let you know when I land my position!

...then a couple of months later, L.C. wrote again to say:

I just wanted to send you a quick update. Everyone was definitely impressed and dazzled by the resume you created for me! Since I started my search, I've seen dozens of other sales resumes and yours left them ALL in the dust! Some of them were even professionally designed and I really can't believe how little they got for their money. Although I did receive offers from pharma companies, I finally accepted an offer from a medical device company! I'm now a medical sales consultant and I LOVE my new career! I want to thank you again for helping me get my foot in the door with landing interviews and for all of the stress you took off my shoulders by taking my resume on. Now that I have my dream job, my husband will definitely be contact you SOON!

L.C., Rhode Island

Michelle, It has been a pleasure to work with you on this project. I will be sure to recommend your services to my associates. I sought out someone like you to be able to put down on paper my experiences and you certainly delivered. It is funny how I could not have put my own life on paper better than someone who has not even met me face to face. Thanks a million.

O.G., Florida

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