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JOB SEARCH & CAREER MARKETING TIPS
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from Distinctive Documents
the Internet's Resume & Career Marketing Specialists since 1996
August 1, 2005
http://www.distinctiveweb.com
http://www.executive-resumes.biz
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1. Introduction
2. Trends in Career Marketing Documents
3. News from Distinctive Documents
4. Sites, Stats & Stuff
INTRODUCTION
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Welcome to the first issue of Job Search & Career Marketing Tips from Distinctive Documents. Because you are a past or current customer of Distinctive Documents, we have automatically subscribed you. This list will be used for important news about Distinctive Documents and for our newsletter, planned for publication about once per month. Nothing else! Your privacy is our very first concern at Distinctive Documents and we guard it very carefully. We intensely dislike unsolicited email and will never sell or rent your email address or personal information for this purpose. Because you are a Distinctive Documents' customer, we have taken the liberty of sending you our newsletter, but if at any time you wish to opt out of receiving our newsletter, just click the link at the bottom. You can always resubscribe at a later time by visiting our website.
We hope that Job Search & Career Marketing Tips will be a valuable resource to you. Marketing your career is a lifelong process and we plan to provide tips and insights to empower you in your professional life, whatever your career goals might be. We have many topics that we hope to cover in future issues, including tips, tactics, and strategies for online job searching, personal branding, working with recruiters, job search etiquette, interviewing, salary negotiations, career planning, and much more. We will pass along interesting websites, point you to online and offline resources, review books we have been reading, and summarize interesting job market trends and statistics. If you find our newsletter informative and helpful, we encourage you to forward it along to a friend who might benefit. As we will actively solicit new subscribers from visitors to our websites, and our websites are presently attracting an average of 3,000 visitors daily, we expect our subscriber base t
o grow quickly.
TRENDS IN CAREER MARKETING DOCUMENTS
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We have recently learned that a number of career marketing documents created by Distinctive Documents will be featured in a new book tentatively titled "Beyond the Resume: Executive Job Search for $100,000 to $1 Million-Plus Jobs."
Why "beyond" the resume?
The "traditional" resume and cover letter still play a primary role in the job search and we do not expect that to change in the near future. But, in recent years there has been a real evolution in thought and creativity regarding content, length, and formats of resumes. Accelerated by an increasingly competitive job market, a variety of new career marketing documents have emerged and are gaining in use and popularity.
--Networking Resume
A shorter, more concise, one-page version of your complete resume that is useful in networking situations when you don't want to hand out your full resume. Your networking resume is created to succinctly convey the key facts, major highlights, and your value proposition in an attractive format. You may want to hand several of these to your contacts, for them to use when reaching out on your behalf to their own networking contacts.
--Web Portfolio
Quickly gaining in popularity, your career portfolio on the web becomes a central, 24-hour "advertisement" of your professional credentials. Audio, video, photos, graphics, and interactive content (such as blogs) enhance your web portfolio. Going far beyond the resume, your web portfolio can include any content you wish, to support and illustrate your personal branding and value proposition. Traditional resumes and other career marketing documents can be linked for download directly from your web portfolio.
--Specialty Profiles
Usually a one-page document submitted as an addendum to your resume. A specialty profile can be used to showcase your specific area of expertise. Leadership Profiles, Consulting Engagement Profiles, and Technology Profiles are particularly common, but specialty profiles can be created for individuals with expertise in any area. Profiles might include such items as lists of training or presentations, case studies, lists of clients or projects, technology summaries, or even brief case studies.
--Biographical Sketches
Typically, a one-page narrative summary marketing your key qualifications and career achievements. Biographical sketches are often included in business plan submissions or when seeking Board appointments or speaking engagements. You may be asked for a biography by a hiring company, to use in their marketing materials or on their website.
--Reference Sheets
Going beyond a simple listing of references, your references sheet becomes a key "selling" piece in your overall career marketing strategy. Again, it is usually a one-page document that includes a summary of your relationship with each reference and your traits and qualifications that the individual reference will speak about.
--Accomplishment Summaries
A great way to include more in-depth information about key accomplishments than is practical in the resume. These documents are rarely longer than two pages and should include a few expanded accomplishment stories written in the Challenge-Actions-Results format.
At Distinctive Documents we have been preparing all of these career marketing documents for our clients on an individual basis for years. Now, we are working to formally integrate them into our standard product offerings and you will likely see them rolled out on our websites, along with actual samples, in the very near future. In the meantime, if you would like to learn more about any of these career marketing documents or would like us to assist you in creating them, just give us a call. We'll be happy to answer your questions!
We will announce the actual publication date of the new book as soon as it becomes available.
NEWS FROM DISTINCTIVE DOCUMENTS
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We would like to welcome a new staff member to the team at Distinctive Documents. Alicia Innis will be joining us on August 1 and will be providing assistance with office management and customer service. If you call our office in the future, Alicia will likely be behind the friendly voice that you first hear. Alicia comes to us with a varied background that includes human resources, customer support, and account management. We feel very fortunate to have her joining our team. Welcome, Alicia!
SITES, STATS & STUFF
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For the past five years I (Michelle Dumas) have served as a consultant on executive resumes to clients of ExecuNet (http://www.execunet.com), but I was never thoroughly familiar with their service offerings beyond my portion (resume critiques and consulting). Recently, I was given full access to ExecuNet resources, so that I would have a more thorough understanding of the information and services available to ExecuNet clients. All I can say is "wow!" ExecuNet is designed to serve the needs of $100K+ executives and the recruiters who seek them. The resources available to ExecuNet members are vast. If you are an executive and have not yet explored the benefits of ExecuNet membership, I encourage you to do so today.
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Michelle Dumas, Executive Director
+ Nationally Certified Professional Resume Writer
+ Certified Job & Career Transition Coach
+ Certified Employment Interview Professional
+ Certification Commission, National Resume Writers' Association
+ Former New England Regional Director, NRWA
+ Member, Professional Association of Resume Writers
+ Charter Member, Career Masters Institute
+ Consultant on Executive Resumes to ExecuNet
+ 2X Winner, PARW National/International "Best Resume" Contest
+ Contributor to 10 Top-Selling Books on Resumes and Job Searching
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Toll Free: (800) 644-9694
Local/International: (603) 742-3983
http://www.distinctiveweb.com
http://www.executive-resumes.biz
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Job Search & Career Marketing Tips
Copyright 2005 by Distinctive Documents
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Tips and tactics to advance your career and accelerate your job search - a newsletter from Distinctive Documents, the Internet's resume and career marketing specialists.
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