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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

5-Step Elevator Pitch Template & Examples for Job Hunters

The elevator pitch aka elevator speech. You are probably familiar with the term. It is most commonly used to describe the concise 30-second speech that business owners and executives, as well as salespeople, use to describe their business, product, or service to others. More

Is There Ever a Good Reason to Lie On Your Resume?

A number of years ago, there was a high-profile story in the news about the consequences of lying on a resume. Did you see it? Robert Irvine, the host of his own show "Dinner: Impossible" on the Food Network did not have his contract

6 Habits of Highly Successful Job Search Networking

You’ve heard it before: at least 80% of all the jobs are found through the “hidden” job market, also known as the “unpublished” job market. These are jobs typically landed through word of mouth and referrals as opposed to the hit-or-miss method of answering

High-Payoff Job Search Activities to Kickstart Your Search for a New Job

In our free discovery consultations with job hunters, many tell us they have been conducting a job search for X months without any success, or that they have sent out X number of resumes with virtually no response. When we press for more details, almost

5 Insider Secrets to Ramp Up Your Job Search By Incorporating Your Personal Brand

When you think about your next career move, how would things be different for you if you were HUNTED rather than being the HUNTER? Personal branding (the process of clarifying and communicating what makes you and your unique value proposition different and special) allows you

Tips For Writing a Resume When You Have a Less-Than-Perfect Background

Do you have a completely unblemished work history? Was writing your resume a breeze because you are perfectly qualified with a model career and educational background? Or, do you find yourself struggling to prepare your resume...struggling because of some glitch or problem in your

Top Networking Techniques for Job Hunters

Networking is the process of developing relationships with a group of relatives, friends, colleagues, and acquaintances who can assist you with locating the information that you need to find a job. Ideally, a network will help you to identify where job opportunities are as

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