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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

7 Job Search Networking Mistakes You Don’t Know You Are Making

If you are a shy person or an introvert, you might look forward to job search networking just about as much as you look forward to going to the dentist. But, even if you are an extrovert, for many, the thought of professional networking

The Internet is Not Like Vegas: Online Reputation Management Tips For Job Hunters

While it may or may not be true that "what happens in Vegas, stays in Vegas", there is no question that what happens on the Internet stays on the Internet...As in forever, readily available to anyone with even a modicum of understanding about how

3 Key Ways That Blogging Can Be Good For Your Career

Can blogging be good for your career? It is a question that you may never have considered before. But, think about it. What better way to improve and grow your personal brand and professional credibility and online presence than to start a blog? It

How to Become a Board Member to Enhance Your Executive Profile

Does the prospect of becoming a board member appeal to you? Business executives, whether currently employed or involved in a job search, can benefit from becoming a member of the board. It’s well worth it for a busy executive or manager to take the time

2024-01-23T02:35:44+00:00November 9th, 2012|Career Management, Personal Marketing|

12 Expert Tips to Position Yourself to Move Up the Corporate Ladder Quickly

These days, efforts to move up the corporate ladder quickly aren't often done in a straight line. Career planning for corporate advancement has become more complex. Gone are the days of retiring from one firm, having worked your way up and paid your dues.

2023-10-23T17:05:33+00:00September 5th, 2012|Career Management, Personal Marketing|

Tips to Advance Your Career by Optimizing Your Online Presence

Networking used to mean lots of face-to-face time meeting people at workshops and conventions, making calls, handing out business cards, and asking friends for introductions. While this is still true, the social network has added many new ways to build and cultivate your network. 

The Importance of Managing Your Online Identity

Some time ago, while at an event related to a hobby, I had several opportunities to be interviewed by newspaper reporters. While I contributed to their stories, I did so anonymously. Why? Simple. I conduct business on the internet and am acutely aware of the

Mindset Changes You Can Choose to Revive a Stalled Job Search

Are you in the job market right now? Has your job search stalled or do you feel like you have hit a dead end? Do you find yourself getting frustrated, depressed, anxious, and fearful that you'll never find a good job, or maybe even

12 Questions to Help You Identify Your Ideal Career Path

How to find the best career path for you? It is a question that many people struggle with. Weather forecasters can't reliably predict the weather three days from now. How is a 22-year old supposed to pick the right career for the next 40-plus

2023-10-23T17:08:59+00:00November 3rd, 2010|Career Management, Personal Marketing|
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