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Personal Marketing

Personal career marketing: This isn’t a phrase that is familiar to most people.  Where does it come from?

Simply put, if you consider yourself a career professional, to truly stand out in the job market, you must identify and communicate what it is that makes you unique and valuable among your competitors for the same position.

This is similar to the way that marketers promote products and services. They identify the value proposition and anticipated results that the purchaser can expect, and promote these factors.

Successful job seekers do the same. That is the meaning of personal marketing. Similar to copywriters and other marketing expertise, specialists in personal marketing can help you promote yourself more effectively in the job market.

The articles on this blog will help you “up” your personal career marketing game and win a competitive edge in the job market.

Easy Steps to Get Started Using Twitter to Find A New Job

      Do you Tweet? If not, maybe you should, especially if you are trying to find a new job. Perhaps it would be misleading to say that as a job searcher you MUST be on Twitter, LinkedIn, Facebook, or other social and business

Straight Talk About Changing Careers

The career path you choose is one of the most important decisions you make in life. After all, most of your waking hours each year are spent at work! For most of us, that equates to 1/3 of all our time working, averaging out

Googled Yourself Lately? Why Your Online Image Is Critical To Your Job Search

  Small business owners find Google search a fast free tool to check their job candidates. Most large businesses now require a search for the same reasons. Moreover, the Google search links to your Facebook, Twitter, and LinkedIn profiles (and more), so if you are involved

Reasons Why Your Job Search Isn’t Working and How To Fix It

Unless you’ve had jobs simply fall into your lap, you know that engaging in a job search is usually time-consuming and, the longer it takes, often stressful as well. Success is easily measured; initially by the number of interviews you get and, ultimately, in

2023-10-23T17:09:29+00:00November 7th, 2013|Job Search Advice, Personal Marketing|

5 Tips to Really Stand Out in Your Job Search and Get Hired Quickly

With your excellent skills, detailed knowledge, and vast experience, you may think that your job search will be smooth sailing, even in the current economic times. But don’t be too complacent. Given the numbers of people who are out of work or underemployed, the

2022-11-16T18:54:13+00:00September 11th, 2013|Career Management, Job Search Advice, Personal Marketing|

Submitting a Resume Is Not Enough: Follow Up!

Now what? You've had Distinctive Career Services develop an amazing, attention-getting resume for you. You've applied for some jobs that are ideal. In fact, you are really, really anxious to hear back because they are more than ideal. And you know you are a

6 Tips to Make Conducting a Remote Job Search Fast & Easy

How to conduct an effective remote job search is a question that has vexed many working professionals who desire relocation to another location. Once upon a time, a job search was governed by the same rule that applied to the sale of real estate: 

How To Use Stories To Turn Your Job Interview Into a Job Offer

How can stories help you turn an interview into a job offer? It is simpler than you think, and the effect is powerful. "A long time ago, in a galaxy far, far away....". A simple phrase, familiar to moviegoers everywhere, and one which triggers

Spring Cleaning for Social Media: A Step-by-Step Guide for Job Hunters to Clean Up Your Online Reputations

  Springtime is often associated with new beginnings.  Trees blossom, flowers bloom, love is in the air and so on.  Even our home, garage and office space get a bit of a makeover as many of us engage (with varying levels of enthusiasm) in "spring

2022-11-16T18:54:12+00:00April 18th, 2013|Personal Branding|

And You Thought Job Searching Just Meant Looking for Work

Once upon a time, job searching basically meant perusing the Classifieds, sending a resume and cover letter, waiting for the phone to ring and sitting through one or more interview sessions and trying mightily to convey how your experience, background and training were commensurate with

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