When you are job searching, your online identity / online personal brand–how you appear to employers and recruiters when they search for you on the Internet–is crucial. What can be found about you when you search for your name using a search engine? Maybe there is nothing about you. Or maybe there is information about you on the Internet, but it isn’t information that really want to share with a recruiter or employer. Ideally, if a recruiter searches your name, you will want them to find professional and positive items that add to your credibility and establish your professional identity in relation to your industry and/or profession. Learn more about the importance of your online identity in this video and what you can do to build a positive one or clean up a less than perfect one.